Interactive and Electronic Media Marketing

VIDEO, the media of the present and the wave of the future. It is the key to successfully reaching and engaging students and young new audiences. But students don't want to be sold. They want to be informed.

Arts Marketing Network has worked exclusively as the PR and media agency of record for the Miami-Dade County Department of Cultural Affairs's program, Culture Shock Miami, now in its 12th year. Culture Shock Miami is the program that offers access to the arts and culture at $5 a ticket for performing arts and $2.50 per admission pass for museums and cultural sites for students ages 13 to 22 years old and a guest of any age.

AMN has worked with Culture Shock Miami to reach students and demonstrate the excitement, value and thrill of the arts. Their communications have been most successful through social media and video content. Two continuing series speak directly to young adults: Culture Shock Miami Presents The YOU Review, in which students give their reactions to the performances they have just seen and Culture Shock Miami Presents Another Inside Story, where arts and cultural institutions have the opportunity to tell their story directly to 13 to 22 year olds and their parents.

AMN has produced more than 70 videos for Culture Shock Miami as well as other Department of Cultural Affairs programs, ArtsBurst and All Kids Included.

You are invited to screen some of these videos to hopefully stimulate you to tell your own story today and appeal to the audiences that will be your regular patrons of tomorrow.

One of the most visionary and innovative professions for which Miami is known is dance. Significant support from the public, corporate and private sectors has enabled the art form to flourish. From the Miami City Ballet, the largest performing arts organization in the state of Florida to New World School of the Arts, an incubator for rising artists and choreographers, Miami-Dade County is home to diversity of expression and creativity. This documentary short, MIAMI IS DANCE, gives voice to some of the leaders of the Miami dance community who share their thoughts about the unprecedented growth of the art form in South Florida.

  On October 25 and 26, 2016, Miami dancers, choreographers, and students discovered VSA Florida's "A New Definition of Dance."
This 2-day program, sponsored by the Miami-Dade County Department of Cultural Affairs, introduced students, dancers, choreographers, educators and dance professionals with and without disabilities to a new method of communication and self-expression.
Internationally renowned dancers of exceptional merit, who also have disabilities, led students through a series of workshops, master classes, and presentations.
In the process, the stereotypes of people with disabilities were quickly extinguished.

Culture Shock Miami Presents
The YOU Review
  Culture Shock Miami Presents
Another Inside Story
As part of its celebration of 20 years of dance, the ASPEN SANTA FE BALLET came to the South Miami-Dade Cultural Arts Center on January 28, 2017 bringing a corps of 11 dancers. They were presented by CULTURE SHOCK MIAMI and South Miami-Dade Cultural Arts Center in a program of 3 works including some of their own commissions.
CULTURE SHOCKERS, Miami-Dade's 13 to 22 year-old students who love the arts, attended the performance in force. The Culture Shock YOU Review Crew hooked up with some of them to hear their opinions about their experiences. . .

  For the 9th consecutive year, the Dranoff 2 Piano Foundation has engaged more than 60,000 Miami-Dade County public middle and high school students in live in-school 2-piano concert experiences.
The program inspires students to explore their own creativity and relationship to Music and to express themselves through the spoken word and poetry. They then compete to win a place on the stage of the Adrienne Arsht Center for the Performing Arts and perform their original poems along with professional dancers, musicians, a poet and DJ.
The Culture Shock Miami YOU Review Crew met with students on both sides of the curtain of PIANO SLAM 9 on February 16, 2017 to find out what the arts and PIANO SLAM have meant to them . . . .

The biggest art event of the year for Miami and the world, Art Basel Miami Beach, took place between December 5 through 8, 2013. Thousands of art enthusiasts attended. Among them were 19 art and foreign language students from Miami Northwestern Senior High School. The explored the collection on December 6. with passes provided through Culture Shock Miami. Culture Shock's YOU Review crew accompanied them and documented their experiences.

  It's a rainforest, edible garden, research laboratory, art museum, and much, much more all in one! It's Fairchild Tropical Botanic Garden, one of Miami's oldest cultural destinations. The Culture Shock Miami YOU Review crew visited with the Garden's Director of Education, Amy Padolf, for an inside tour of this remarkable habitat.
Concluding its 75th season, the FGO presented the timeless Italian comic opera, Don Pasquale by Gaetano Donizetti.
The March 8, 2016 performance had Culture Shocker students in the audience. Some gave their thoughts on the production.
  From African elephants to zebras and lizards to lions, we all share this planet with animal species that have lived here far longer than we have. The best way for us to love and respect our neighbors of the wild is to get to know them. Zoo Miami, one of Miami-Dade's most popular cultural destinations, is here to help us appreciate and value the diversity of life we depend on for our own survival. Ron Magill, Zoo Miami's Goodwill Ambassador takes us on a tour of the wonderful residents of this beloved institution.

Celebrating its 15th Anniversary and fourth year at South Miami-Dade Cultural Arts Center, 2-time Grammy nominee and South Florida favorite, SERAPHIC FIRE, presented its Christmas program, "On Winter's Night," on December 16, 2016.
Culture Shock Miami's YOU Review Crew spoke to Culture Shockers who attended and shared their thoughts on the performance

  Culture Shock Miami Presents Another Inside Story about one of Miami-Dade's cultural jewels. This short tells the story of the new Perez Art Museum Miami through the voice of former PAMM Director Thom Collins.
On July 8, 2016, CULTURE SHOCK MIAMI brought together two iconic music ensembles on the Main Stage of the South Miami-Dade Cultural Arts in Cutler Bay. The Culture Shock Miami YOU Review crew talked with students both on stage and in the audience about their reactions to the performance.   For more than a decade, Miami students, 13 to 22 years old, have enjoyed access to the finest quality of the performing and visual arts for only $5 a ticket. Discover what Culture Shockers have to say about their experiences and why Miami's cultural leaders encourage students to take advantage of this great opportunity.
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