About Arts Marketing Network
As its name implies, Arts Marketing Network offers its clients a network of leading experts to tackle its marketing problems, from the most complex campaigns to the simplest questions. For more than a decade, its consultants have helped arts and cultural organizations, both large and small, meet their goals in acquiring and retaining new audiences and customers. Every project is unique and requires special skill sets to deliver solutions. That's why, from strategic planning and market research to complete marketing campaigns, AMN brings decades of expansive expertise and creative problem solving to meet your specific marketing needs. We would be pleased to present you with our powerful portfolio of winning case histories. We offer you the promise of positive results and significant successes that you, and all of our clients, depend on.
Director and Lead Consultant
Stephen Belth has developed literally hundreds of audience acquisition and retention campaigns for cultural institutions throughout the United States. With expertise in direct marketing, market research, interactive and e-promotion, graphic design, and strategic planning, his programs have delivered millions of dollars in ticket sales and membership revenue and have helped orchestras, performing arts organizations, and museums dramatically increase their audiences.
In 1998, Belth founded Arts Marketing Network. His client roster has been highlighted by the Boston Symphony Orchestra, Seattle's ACT Theatre, Live From Lincoln Center, the Brookfield (IL) Zoo, the John G. Shedd Aquarium, KUOW-FM, Seattle’s Public Radio station, Indiana University, Arts Administration Program, IU Auditorium, Tanglewood, Ravinia, and the Cleveland Orchestra, among others.
In 2000, Arts Marketing Network introduced the Intellimmercial™, the first smart commercial, for online marketing, through its subsidiary, AMN New Media. This ground-breaking marketing product was the centerpiece for innovative campaigns of the Boston Symphony Orchestra, the Boston Pops, Tanglewood, the New York Philharmonic, and the Brookfield Zoo, among others,
While managing projects for his individual clients, he also has served as Executive Director of the Long Island Philharmonic.
Prior to founding AMN, Belth held the position of Vice President for Marketing and Communications for the Chicago Symphony Orchestra from 1995-1998. While there, he supervised all promotion, brand identity, graphics, and communications of this 107-year-old company, during which annual sales revenue grew from $15 million to nearly $23 million.
Belth provided input to the CSO on program concepts, packaging, design, and pricing as part of his management duties, and helped develop the new graphic identity program adopted by the Orchestra. He successfully developed awareness strategies and tasks leading toward the opening of the $113 million renovation and expansion of Symphony Center in October 1997, and assumed the management of the Symphony Store, the CSO’s merchandising outlet, which quadrupled sales in the first year of Belth’s supervision. His other duties included supervision of market research, creation of sales forecasts, and the development and management of departmental budgets.
Prior to his work at the CSO, Belth was Senior Director of Marketing and Communications for the Los Angeles Philharmonic and Hollywood Bowl, a $40 million-a-year institution, credited with the most individual tickets sold of any major orchestra. Among his campaign highlights were “Philharmonic Style,” a program designed to attract younger audiences to concertgoing, and “The Pool Circle,” a Hollywood Bowl value-added subscription program which created a platinum circle among the Bowl’s already affluent subscribers. He also was responsible for the marketing campaign launching Esa-Pekka Salonen as music director, and introducing the brand identity concept for the future Walt Disney Concert Hall.
In the decade before going to the LA Philharmonic, Belth was President and Founder of Arts and Science Development Service, Inc., a unique service company, providing database marketing to more than 300 hundred arts and cultural institutions nationally (ASDS). Based in New York, ASDS clients included the Brooklyn Museum, Brooklyn Center at Brooklyn College, Carnegie Institute, the Detroit Institute of Art, the Boston Ballet, the San Francisco Ballet, the Denver Art Museum, the Field Museum, the LA County Museum of Art, Michigan Opera Theater, LA Opera, and the Handel and Haydn Society of Boston.
Belth holds a Bachelor's degree in fine arts from Queens College of the City University of New York.
Belth currently serves on the Steering Committee of the National Arts Marketing Project of Americans for the Arts, sponsored by American Express Company. He has presented seminars in performing arts marketing for the League of American Orchestras (formerly American Symphony Orchestra League,) Indiana University, University of Chicago, and the Arts and Business Council of Chicago and is a frequent speaker at marketing conferences and trade shows. He has taught marketing at Columbia College, Chicago, has published several articles on marketing, and is currently working on a book on audience development.
Publications & Professional Papers
Harmony, Symphony Orchestra Institute, The Marketing Process, October 1999
The Experts Guide to Marketing the Arts, Arts and Business Council of Americans for the Arts, Chapter 7, Coming to Terms with Database Marketing, copyright 1999 and 2005
Kyungmin "Kay" Belth
Creative Communications and Design Consultant
An experienced arts management professional, Kay Belth provides her clients marketing and communications skills spanning two continents. A native of South Korea, she has delivered her clients successful results from both Eastern and Western audiences. Her career started with LG Semiconductor, in Seoul, South Korea, where she was a team member for special events planning. She moved to the United States, working as a journalist in Chicago for WKTA AM, Korean Radio Broadcasting and Korea Times. She then turned her communications skills to the cultural field as consultant in marketing and graphic design for leading arts institutions, including the Long Island Philharmonic, the Buffalo Symphony, and Southern Lights Entertainment.
Belth holds a Master’s Degrees in Arts Management from Columbia College, an advanced degree in design from Robert Morris College, and Bachelor of Arts from Sungkyunkwan University, Seoul, South Korea.